Services

As an integrated marketing partner, we provide complete, end-to-end brand solutions. We transform data-driven INSIGHT into effective MEDIA strategies and innovative CREATIVE concepts.

Our team then brings these ideas to life through impactful ACTIVATION events, all supported by our in-house PRODUCTION capabilities, ensuring every campaign is executed seamlessly from start to finish.

POINT - INSIGHT

Accurate data and insights are the foundation for guiding brands toward winning consumer trust and loyalty. Through POINT – INSIGHT, we provide comprehensive services, including:

1. Market Data Gathering

This is the first step, where we actively collect the "raw materials" of information. Our goal is to build a comprehensive 360-degree view of the market by drawing from two key sources:

• Primary Research: This is new data we collect ourselves for your specific project. Methods include:

  • Surveys & Questionnaires: To get quantitative data (the "what" and "how many") from a large, relevant audience.

  • Focus Groups: To gather qualitative insights (the "why") and observe group dynamics and emotional responses.

  • In-Depth Interviews: One-on-one conversations with target customers, industry experts, or stakeholders to get detailed, nuanced opinions.

• Secondary Research: This is existing data we gather and synthesize. Methods include:

  • Industry Reports: Analysing trends, market size, and forecasts from established research firms.

  • Competitor Analysis: Benchmarking your competitors' strategies, strengths, weaknesses, and market positioning.

  • Public Data: Using government statistics, academic studies, and public records to understand demographic and economic shifts.

2. Data Verification & Validation

This is our critical quality-control phase. Raw data is often messy, biased, or inaccurate. Making major decisions on bad data is a costly mistake, so we "clean" it first.

• What we do: We scrub the data to remove duplicates, incomplete entries, and irrelevant responses. We cross-reference information from multiple sources to check for accuracy and consistency.

• Why it matters: This step ensures that the data we are about to analyse is reliable, accurate, and truly represents your target market. It turns a "data dump" into a "data set" you can trust.

3. Market Data Analysis

This is the most important phase, where we turn "data" into "insights." Data is just a collection of facts (e.g., "70% of your customers are women"). An insight is the actionable meaning behind that fact (e.g., "70% of your customers are women, because your main competitor only targets men, leaving a massive, underserved audience for you to capture").

• What we do: Our analysts use statistical tools and critical thinking to:

  • Identify Patterns & Trends: What behaviours are emerging? What's fading?

  • Perform Audience Segmentation: We group your customers into distinct segments (e.g., "High-Value Shoppers," "New & Curious," "At-Risk Customers") so you can target them differently.

  • Uncover "The Why": We dig deep to understand the core motivations, pain points, and desires of your customers.

The final deliverable from POINT - INSIGHT is not a pile of charts; it's a clear, concise report with actionable recommendations. It moves your brand from "we think this will work" to "we know this will work, and here's why."

POINT - MEDIA

Effective marketing communication requires leveraging the full potential of diverse media channels to deliver brand messages with both efficiency and impact. With POINT – MEDIA, we offer integrated services, including:

1. Strategic Communication Planning

This is the master blueprint for all your marketing messages. It's a high-level plan that ensures every piece of communication—from a tweet to a TV ad—is consistent, purposeful, and works toward the same business goals.

• What we do: We use the data to define your core message, unique selling proposition (USP), and brand voice. We set clear, measurable objectives (KPIs), identify the primary and secondary audiences for each message, and map out the entire communication flow.

• Why it matters: Without this plan, your marketing is just noise. This strategy ensures that you're not just "doing marketing" but are communicating with a clear purpose, telling a consistent story, and guiding your customers on a pre-planned journey.

2. Media Planning & Placement

This is the tactical execution of the communication plan, often broken into two parts:

• Media Planning: This is the "science" of selecting the most effective and efficient mix of media channels to reach your target audience. We analyze all available channels (e.g., digital, social, print, broadcast, outdoor) and determine the optimal budget allocation to maximize reach (how many people see it) and frequency (how often they see it).

• Media Placement (or Media Buying): This is the "art" of purchasing the ad space. Our team negotiates with media owners (like TV stations, websites, or social media platforms) to secure the best possible rates and premium placements for your ads, ensuring you get the most value for your budget.

3. New Media Development

This service is about moving beyond just buying media and starting to create it. It's an innovative approach to building your own, ownable channels to connect directly with your audience, bypassing the clutter of traditional advertising.

• What we do: Instead of just placing an ad, we might develop a branded podcast series for your industry, create an interactive web-based tool, launch a community forum, or design an augmented reality (AR) filter.

• Why it matters: This builds a deeper, long-term relationship and establishes your brand as a thought leader. It creates a valuable asset that attracts an audience organically, rather than you constantly having to pay for access to someone else's.

4. Social Media Management

This is the service dedicated to building, engaging, and managing your brand's community on social platforms. It's a critical, two-way communication channel that requires constant attention.

What we do: This is a full-cycle service that includes:

• Content Strategy: Planning what to post, when, and on which platform.

• Content Creation: Designing graphics, writing copy, and shooting videos.

• Community Management: Actively responding to comments, messages, and reviews (the "social" part of social media).

• Paid Social: Running targeted ad campaigns on platforms like Instagram, Facebook, TikTok, etc., to reach new audiences.

• Analytics: Reporting on what's working, what's not, and how we can improve.

Why it matters: Social media is where your brand has a human voice. Effective management builds loyalty, provides real-time customer service, and gathers invaluable, unfiltered feedback from your most engaged customers.

Out-of-the-box ideas that deliver the perfect solutions for our clients. POINT – CREATIVE brings your brand to life through:

1. Creative Activation Concepts

This is the "Big Idea" for your campaigns and events. Before you design a booth or book a venue, you need a core concept that will hook the audience. This service is dedicated to brainstorming and developing that central theme.

• What we do: We take the goals from AUDIENCE TARGETED and the channels (e.g., "a 3-city roadshow") and develop the experiential story. This isn't just "a booth"; it's "The [Brand Name] Future-Lab," an interactive experience. We design the entire consumer journey for an activation, from the first invitation to the follow-up email.

• Why it matters: A strong concept is the difference between a "sales promotion" and a "brand experience." It’s what makes your activation shareable, newsworthy, and, most importantly, memorable. This service ensures your brand isn't just present at an event; it's the highlight of it.

2. Multimedia Creative Works

This service is about bringing your brand’s story to life using dynamic content. In a digital-first world, static images are not enough. This team creates assets that move, talk, and interact.

• What we do: This is your in-house production team for digital and broadcast content. Services include:

  • Video Production: Creating everything from TV commercials and corporate profile videos to social media clips, event recaps, and case studies.

  • Motion Graphics: Designing animated logos, explainer videos, and dynamic graphics for presentations or event screens.

  • Audio Production: Producing radio ads, podcast intros, and sound design/music for your videos.

  • Interactive Content: Developing simple AR (Augmented Reality) filters for social media, interactive touch-screen content for kiosks, or engaging web-based elements.

3. Graphic Design Studio

This is the foundational service that creates and maintains your brand's visual identity. It anchors your brand, ensuring it looks professional, consistent, and recognizable across every single touchpoint.

• What we do: This is your full-service design studio for all static visual needs. Services include:

  • Branding & Identity: Logo design, brand guideline books, business cards, and corporate stationery.

  • Marketing Collateral: Designing brochures, flyers, posters, company profiles, and sales presentations.

  • Activation & Event Design: Creating 3D renders of exhibition booths, designing backdrops, banners, event signage, and promotional merchandise.

  • Digital Design: Producing static graphics for social media posts, website banners, and email marketing.

POINT - CREATIVE